A collection of product design, branding, motion, and creative work across enterprise and consumer products.
A two-sided retail media platform — the retailer's operations console and the advertiser's self-serve portal — designed and built end-to-end in one Angular codebase.
A four-sided omnichannel platform — customer, retailer, store, brand — sharing one design system, piloted on a 78-year-old wholesaler and pressure-tested against a second retailer.
An AI-powered CLI that audits Figma files against design-system rules — catching spacing, color, and typography inconsistencies before they reach the developer.
Configurable table system with saved views, column management, and density control — adapting one dataset to Operations, Finance, and Performance workflows.
Triage-first dashboard translating raw campaign data into health signals, ranked recommendations, and cross-tab workspaces.
Theming architecture and accessibility audit fixing dark-mode contrast failures across a mature component library.
Spreadsheet-style bulk editor balancing power-user density with sticky orientation cues and shared selection patterns.
A unified retail media network platform that replaced 4+ legacy systems — cutting creative approval time by 40% and scaling to enterprise retailers across the region.
End-to-end UX/UI design for a child safety app — parental monitoring dashboard, dual user flows, logo, and brand identity.
Complete brand identity for CityDal — logo, color system, typography, and visual language brought to life across digital and print.
Product design for Geneina — translating complex user needs into clear, accessible digital experiences.
Pharmacy management system designed to reduce pharmacist stress — user interviews revealed the real problem wasn't information overload but workflow friction.
Mobile application design for a social gathering platform — one of the early projects that shaped my approach to user-centered design.
A comprehensive design system built on an 8-point grid, Poppins/SF/Roboto type stack, and Feather icons — enabling consistent, scalable UI across web, iOS, and Android.
Health and medicine app with location-based pharmacy discovery, medication reminders, and medicine package scanning with safety verification.
Mobile app mockup for Teletica Football — covering live match streams, video highlights, and a gameday section.
A templated content design system enabling a team to produce consistent, on-brand social assets at scale.
