Hi, I'm Ahmed.
I'm a Cairo-based Senior Product Designer with over a decade of experience creating digital products across OTT platforms, media networks, retail, advertising, and SaaS. Great design is more than visuals — it's about empathy, storytelling, and problem-solving.
My work sits at the intersection of strategy, design systems, and user experience — building tools for people who use them every day to do serious work.
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Career Timeline
Leading design for Intouch Live — a retail media network platform replacing 4+ legacy systems. Built the DIESL design system, Campaign Intelligence Dashboard, and end-to-end campaign workflows. Reduced creative approval time by 40%.
Worked with startups and agencies across OTT, retail, and media on mobile apps, SaaS dashboards, and pharmacy management systems (Nodens, Wegather, Capsulah).
Visual identity, print, and digital campaigns for regional brands. First steps into product thinking via mobile app UI work.
Expertise
Product Design
End-to-end product experiences from research to launch.
UX Strategy
Aligning business goals with genuine user needs.
Design Systems
Scalable component libraries and token architecture.
Enterprise UX
Complex data-dense interfaces for power users.
Motion Design
Purposeful animation that communicates and delights.
Brand Identity
Visual systems with a clear point of view.
Social Media
Content design that stops the scroll.
UX Research
Qualitative and quantitative insights driving decisions.