I make products people
enjoy using.
Senior Product Designer with 10+ years — from early-stage startups to multi-market platforms.
Case studies that show how I think,
not just what I made.
A Design System for Two Products
One token set, two products — consistent without being frozen.
44 shared components, 75 theme tokens per mode, and per-product branding derived from a single token set — the written conventions that keep two products consistent.
Retail OS — Modular Retail Platform
A platform, not a Gomla-shaped app pretending to scale.
A four-sided omnichannel platform — customer, retailer, store, brand — sharing one design system, piloted on a 78-year-old wholesaler and pressure-tested against a second retailer.
DesignGuard — AI-Powered Design QA
Catching design inconsistencies before they reach the developer.
A CLI that audits Figma files against design-system rules, then uses AI to separate systemic patterns from one-off mistakes and rank issues by visual impact.
Designer who thinks in systems.
I'm a Cairo-based Senior Product Designer with over a decade of experience creating digital products across OTT platforms, media networks, retail, advertising, and SaaS. Great design is more than visuals — it's about empathy, storytelling, and problem-solving.
I believe great design is invisible — it removes friction, builds trust, and makes complex things feel inevitable. Every decision is intentional.
Learn MoreProduct Design
End-to-end product experiences from research to launch.
UX Strategy
Aligning business goals with genuine user needs.
Design Systems
Scalable component libraries and token architecture.
Enterprise UX
Complex data-dense interfaces for power users.
Motion Design
Purposeful animation that communicates and delights.
Brand Identity
Visual systems with a clear point of view.
Social Media
Content design that stops the scroll.
UX Research
Qualitative and quantitative insights driving decisions.
