Deep-dive work
Detailed breakdowns of complex design problems — from research and strategy through to shipped product.
Flexible Data Tables for Enterprise Retail Media Operations
Designing a configurable table system with saved views, column management, and density control that adapts to Operations, Finance, and Performance workflows at scale.
Dual-Mode Design Token System
A theming and accessibility audit that fixed dark-mode contrast failures and consolidated a one-off status badge into the shared, token-driven design system.
Campaign Intelligence Dashboard
A triage-first dashboard tab that turns raw campaign data into health signals, ranked recommendations, and a cross-tab filtered workspace.
Bulk Campaign Builder
A spreadsheet-style bulk editor for dozens of campaigns at once, balancing power-user density with sticky orientation cues and the product's existing patterns.
Intouch Live — Retail Media Network Platform
A unified platform that replaced 4+ fragmented legacy systems for retailers managing digital signage advertising networks, reducing creative approval time by 40%.
CityDal — Brand Identity
Complete brand guidelines for a city-discovery app — logo, color system, typography, patterns, iconography, stationery, merchandise, and social templates, all shipped as Version 1.0 in July 2023.
AFIF — Protecting Innocence
End-to-end UX/UI design for a child safety app that lets parents monitor their children's online activity, location, and device health in real time.