Flexible Data Tables for Enterprise Retail Media Operations
Designing a configurable table system with saved views, column management, and density control that adapts to Operations, Finance, and Performance workflows at scale.
Complete Visual Content Plan
01. HERO
Goal
Introduce the project and immediately demonstrate the final outcome.
Visual 01 — Hero Showcase
[IMAGE_01_HERO]
Type:
High Fidelity Product Screenshot
Content:
- Campaign Table
- Saved Views
- Density Toggle
- Column Management
- Sticky Columns
Style:
Full Width
Dark Background
Floating Callouts
02. THE OPPORTUNITY
Goal
Explain why the project existed.
Visual 02 — Problem Diagram
[IMAGE_02_PROBLEM_DIAGRAM]
Campaign Data
↓
┌────────────┐
│ Operations │
└────────────┘
┌────────────┐
│ Finance │
└────────────┘
┌────────────┐
│Performance │
└────────────┘
Different Needs
Same Table
03. UNDERSTANDING USERS
Goal
Show stakeholder groups.
Visual 03 — Stakeholder Cards
[IMAGE_03_STAKEHOLDERS]
Operations
- Delivery
- Schedule
- Geography
Finance
- Budget
- Spend
- Revenue
Performance
- Impressions
- CTR
- Conversions
Layout:
3 Cards Side-by-Side
04. KEY INSIGHT
Goal
Communicate the core finding.
Visual 04 — Insight Statement
[IMAGE_04_INSIGHT]
❌ Users Need More Columns
↓
✅ Users Need The Right Columns
Style:
Large Typography
Minimal Design
Poster Layout
05. DESIGN PRINCIPLES
Goal
Show the strategic framework.
Visual 05 — Principles Grid
[IMAGE_05_PRINCIPLES]
Flexibility
Persistence
Efficiency
Scalability
Layout:
4 Equal Cards
06. DESIGN STRATEGY
Goal
Present the solution architecture.
Visual 06 — Solution Framework
[IMAGE_06_STRATEGY]
Flexible Table Framework
│
┌──────┼──────┐
Views
Columns
Density
Sticky Columns
Style:
System Diagram
07. SAVED VIEWS
Goal
Show the evolution from idea to final solution.
Visual 07 — Exploration
[IMAGE_07_SAVED_VIEWS_EXPLORATION]
Concept A
Concept B
Concept C
Wireframes
Visual 08 — Final Saved Views
[IMAGE_08_SAVED_VIEWS_FINAL]
Dropdown
Saved Views
Custom Views
Active State
High Fidelity
Visual 09 — Interaction Flow
[IMAGE_09_SAVED_VIEWS_FLOW]
Select View
↓
Customize
↓
Save
↓
Reuse
Flow Diagram
08. COLUMN MANAGEMENT
Goal
Show customization capabilities.
Visual 10 — Wireframe
[IMAGE_10_COLUMN_WIREFRAME]
Low Fidelity
Visual 11 — Final Drawer
[IMAGE_11_COLUMN_DRAWER]
High Fidelity
Visual 12 — States
[IMAGE_12_COLUMN_STATES]
Default
Reordered
Hidden
Reset
Multi-State Comparison
09. DENSITY CONTROL
Goal
Show how users control information density.
Visual 13 — Density Comparison
[IMAGE_13_DENSITY]
Comfortable
56px
VS
Compact
48px
Side-by-Side
10. STICKY COLUMNS
Goal
Show usability improvement.
Visual 14 — Before
[IMAGE_14_STICKY_BEFORE]
Campaign Name Lost
Visual 15 — After
[IMAGE_15_STICKY_AFTER]
Campaign Name Visible
Visual 16 — Comparison
[IMAGE_16_STICKY_COMPARISON]
Lost Context
↓
Maintained Context
11. ENGINEERING CHALLENGE
Goal
Demonstrate problem solving.
Visual 17 — Overflow Bug
[IMAGE_17_BUG]
Broken State Screenshot
Visual 18 — Root Cause
[IMAGE_18_ROOT_CAUSE]
Overflow Hidden
↓
Dropdown Clipped
Technical Diagram
Visual 19 — Fixed Solution
[IMAGE_19_FIXED]
Working Version
12. SYSTEM THINKING
Goal
Demonstrate scalable design.
Visual 20 — Component Anatomy
[IMAGE_20_COMPONENT_ANATOMY]
Toolbar
Views
Columns
Density
Filters
Pagination
Visual 21 — Architecture Diagram
[IMAGE_21_ARCHITECTURE]
PortalTableComponent
├ Views
├ Columns
├ Density
├ Sorting
├ Filters
├ Pagination
├ Bulk Actions
└ Sticky Columns
13. ADOPTION
Goal
Show reusability.
Visual 22 — Sponsored Campaigns
[IMAGE_22_CAMPAIGNS]
Visual 23 — Ad Groups
[IMAGE_23_ADGROUPS]
Visual 24 — Campaign Intelligence
[IMAGE_24_INTELLIGENCE]
Display all three side-by-side.
14. FINAL SHOWCASE
Goal
Showcase final polish.
Visual 25
[IMAGE_25_FINAL_01]
Visual 26
[IMAGE_26_FINAL_02]
Visual 27
[IMAGE_27_FINAL_03]
Visual 28
[IMAGE_28_FINAL_04]
Visual 29
[IMAGE_29_FINAL_05]
Large High-Fidelity Screens
No Explanations
15. IMPACT
Goal
Highlight outcomes.
Visual 30 — Impact Metrics
[IMAGE_30_IMPACT]
3 Products
1 Framework
Shared UX Patterns
Scalable Foundation
Metric Cards
16. REFLECTION
Goal
End with a memorable takeaway.
Visual 31 — Closing Composition
[IMAGE_31_REFLECTION]
Montage of:
- Saved Views
- Density
- Columns
- Sticky Columns
Include Quote:
"The best enterprise experiences are not built by creating more interfaces. They are built by creating more adaptable interfaces."
TOTAL VISUALS
01 Hero
02 Problem
03 Stakeholders
04 Insight
05 Principles
06 Strategy
07 Exploration
08 Saved Views
09 Flow
10 Wireframe
11 Drawer
12 States
13 Density
14 Before
15 After
16 Comparison
17 Bug
18 Root Cause
19 Fix
20 Anatomy
21 Architecture
22 Campaigns
23 Ad Groups
24 Intelligence
25 Final
26 Final
27 Final
28 Final
29 Final
30 Impact
31 Reflection
Total: 31 Portfolio Visuals