Back to Work
01Intouch Live

Flexible Data Tables for Enterprise Retail Media Operations

Designing a configurable table system with saved views, column management, and density control that adapts to Operations, Finance, and Performance workflows at scale.

Product DesignEnterprise UXDesign SystemsData Tables

Complete Visual Content Plan


01. HERO

Goal

Introduce the project and immediately demonstrate the final outcome.

Visual 01 — Hero Showcase

[IMAGE_01_HERO]

Type:
High Fidelity Product Screenshot

Content:
- Campaign Table
- Saved Views
- Density Toggle
- Column Management
- Sticky Columns

Style:
Full Width
Dark Background
Floating Callouts

02. THE OPPORTUNITY

Goal

Explain why the project existed.

Visual 02 — Problem Diagram

[IMAGE_02_PROBLEM_DIAGRAM]

Campaign Data

          ↓

 ┌────────────┐
 │ Operations │
 └────────────┘

 ┌────────────┐
 │  Finance   │
 └────────────┘

 ┌────────────┐
 │Performance │
 └────────────┘

Different Needs
Same Table

03. UNDERSTANDING USERS

Goal

Show stakeholder groups.

Visual 03 — Stakeholder Cards

[IMAGE_03_STAKEHOLDERS]

Operations
- Delivery
- Schedule
- Geography

Finance
- Budget
- Spend
- Revenue

Performance
- Impressions
- CTR
- Conversions

Layout:
3 Cards Side-by-Side


04. KEY INSIGHT

Goal

Communicate the core finding.

Visual 04 — Insight Statement

[IMAGE_04_INSIGHT]

❌ Users Need More Columns

↓

✅ Users Need The Right Columns

Style:
Large Typography
Minimal Design
Poster Layout


05. DESIGN PRINCIPLES

Goal

Show the strategic framework.

Visual 05 — Principles Grid

[IMAGE_05_PRINCIPLES]

Flexibility

Persistence

Efficiency

Scalability

Layout:
4 Equal Cards


06. DESIGN STRATEGY

Goal

Present the solution architecture.

Visual 06 — Solution Framework

[IMAGE_06_STRATEGY]

Flexible Table Framework

        │

 ┌──────┼──────┐

Views

Columns

Density

Sticky Columns

Style:
System Diagram


07. SAVED VIEWS

Goal

Show the evolution from idea to final solution.

Visual 07 — Exploration

[IMAGE_07_SAVED_VIEWS_EXPLORATION]

Concept A

Concept B

Concept C

Wireframes


Visual 08 — Final Saved Views

[IMAGE_08_SAVED_VIEWS_FINAL]

Dropdown
Saved Views
Custom Views
Active State

High Fidelity


Visual 09 — Interaction Flow

[IMAGE_09_SAVED_VIEWS_FLOW]

Select View

↓

Customize

↓

Save

↓

Reuse

Flow Diagram


08. COLUMN MANAGEMENT

Goal

Show customization capabilities.

Visual 10 — Wireframe

[IMAGE_10_COLUMN_WIREFRAME]

Low Fidelity


Visual 11 — Final Drawer

[IMAGE_11_COLUMN_DRAWER]

High Fidelity


Visual 12 — States

[IMAGE_12_COLUMN_STATES]

Default

Reordered

Hidden

Reset

Multi-State Comparison


09. DENSITY CONTROL

Goal

Show how users control information density.

Visual 13 — Density Comparison

[IMAGE_13_DENSITY]

Comfortable
56px

VS

Compact
48px

Side-by-Side


10. STICKY COLUMNS

Goal

Show usability improvement.

Visual 14 — Before

[IMAGE_14_STICKY_BEFORE]

Campaign Name Lost


Visual 15 — After

[IMAGE_15_STICKY_AFTER]

Campaign Name Visible


Visual 16 — Comparison

[IMAGE_16_STICKY_COMPARISON]

Lost Context

↓

Maintained Context

11. ENGINEERING CHALLENGE

Goal

Demonstrate problem solving.

Visual 17 — Overflow Bug

[IMAGE_17_BUG]

Broken State Screenshot


Visual 18 — Root Cause

[IMAGE_18_ROOT_CAUSE]

Overflow Hidden

↓

Dropdown Clipped

Technical Diagram


Visual 19 — Fixed Solution

[IMAGE_19_FIXED]

Working Version


12. SYSTEM THINKING

Goal

Demonstrate scalable design.

Visual 20 — Component Anatomy

[IMAGE_20_COMPONENT_ANATOMY]

Toolbar

Views

Columns

Density

Filters

Pagination

Visual 21 — Architecture Diagram

[IMAGE_21_ARCHITECTURE]

PortalTableComponent

├ Views
├ Columns
├ Density
├ Sorting
├ Filters
├ Pagination
├ Bulk Actions
└ Sticky Columns

13. ADOPTION

Goal

Show reusability.

Visual 22 — Sponsored Campaigns

[IMAGE_22_CAMPAIGNS]

Visual 23 — Ad Groups

[IMAGE_23_ADGROUPS]

Visual 24 — Campaign Intelligence

[IMAGE_24_INTELLIGENCE]

Display all three side-by-side.


14. FINAL SHOWCASE

Goal

Showcase final polish.

Visual 25

[IMAGE_25_FINAL_01]

Visual 26

[IMAGE_26_FINAL_02]

Visual 27

[IMAGE_27_FINAL_03]

Visual 28

[IMAGE_28_FINAL_04]

Visual 29

[IMAGE_29_FINAL_05]

Large High-Fidelity Screens

No Explanations


15. IMPACT

Goal

Highlight outcomes.

Visual 30 — Impact Metrics

[IMAGE_30_IMPACT]

3 Products

1 Framework

Shared UX Patterns

Scalable Foundation

Metric Cards


16. REFLECTION

Goal

End with a memorable takeaway.

Visual 31 — Closing Composition

[IMAGE_31_REFLECTION]

Montage of:

- Saved Views
- Density
- Columns
- Sticky Columns

Include Quote:

"The best enterprise experiences are not built by creating more interfaces. They are built by creating more adaptable interfaces."


TOTAL VISUALS

01 Hero

02 Problem

03 Stakeholders

04 Insight

05 Principles

06 Strategy

07 Exploration

08 Saved Views

09 Flow

10 Wireframe

11 Drawer

12 States

13 Density

14 Before

15 After

16 Comparison

17 Bug

18 Root Cause

19 Fix

20 Anatomy

21 Architecture

22 Campaigns

23 Ad Groups

24 Intelligence

25 Final

26 Final

27 Final

28 Final

29 Final

30 Impact

31 Reflection

Total: 31 Portfolio Visuals